Picking The Right Domain
Follow these domain tips to pick the right domain:
1. Don't include a specific location, unless you serve only that
location. Even if you do ship nationwide, you may never get the chance
to let the consumer know that; consumers from other areas are not likely
to click through from search engines if your domain includes a location.
2. Cut to the chase, keep it simple. The shorter the better. It's easier
to remember.
3. Two minds are better than one. Make a visit to a webmaster forum and
ask for suggestions. You'd be surprised by some of the great suggestions
that you may find in a webmaster forum.
4. Buy your domain from namecheap.com or enom.com. These registers offer
free transfers and cheap prices.
5. Buy the variations. If you go buy BlueFind.com, why not also pick up
BlueFind.net and other variation to protect your brand?
6. Don't pay the big bucks. Some domains have sold for millions - don't
do it. Those dollars are more effectively spent building up a brand and
advertising your products and/or services.
7. Keep it legit. Try to avoid .ws, .tv, .biz, etc. Most respect is given
to .com, .net, or .org domains.
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