Domain Branding
Many of the most successful sites do not use keyword domains.
These online businesses have chosen to go with a completely
original domain, and brand it. A few examples are Yahoo!, Google,
Amazon, Monster, and eBay. It's not that these large corporations
don't know about search engine optimization; it's just that they are
putting more emphasis on creating a brand name around their business.
Domain branding is a great idea if it takes off, however, creating a domain brand
takes a lot of money, time, and patient.
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